Inspired by its tenth
year anniversary, Canon Marketing Philippines spearheaded and
participated in various social and cultural activities to make a
difference in our country by addressing the needs and issues of local
communities in 2007.
In a country like the
Philippines, support from the private sector is very much needed for
social development. The company’s efforts not just provide
funding or sponsorship of such projects but also encourages employee
volunteerism for more genuine involvement and empathy for these
causes.
In 2008, Canon continues
to participate in more projects under the guidance of its corporate
philosophy of Kyosei which means “living and working for the common
good”. The company aims to fulfill its social responsibilities as
a good corporate citizen by contributing solutions to various social
problems. Canon will carry on as a company that garners the trust
and respect of the Filipino nationwide.
For more information or photos on these projects, you may contact the Corporate Strategy group through email at info@canon.com.ph
Gawad Kalinga
Gawad Kalinga (GK)
translated in English means to “to give care”, and it is an alternative
solution to the blatant problem of poverty not just in the Philippines
but in the world. GK’s vision for the Philippines is a slum-free,
squatter-free nation through a simple strategy of providing land for
the landless, homes for the homeless, food for the hungry and as a
result providing dignity and peace for every Filipino.
Together with its
partners, Gawad Kalinga is now in the process of transforming poverty
stricken areas with the goal of building 700,000 homes in 7,000 in 7
years (2003-2010).
Canon has committed to
sponsoring the Mandaluyong build site that covers ten (10) homes in
line with our 10th year anniversary.
More information on Gawad Kalinga
Canon Changes Lives, One Smile At A Time - Press Release
Operation Smile
Operation SMILE is a
worldwide not-for-profit organization founded in the Philippines that
provides free reconstructive surgeries for children born with cleft
lip, cleft palate and other facial deformities.
Canon has sponsored ten
(10) reconstructives surgeries for these children in need. Three
Powershot digital cameras were also provided to the organization to
assist them in their documentation. The cameras were given to their
three branches in Naga, Makati City and Davao City Mission Centers.
More information on Operation Smile
Canon Changes Lives, One Smile At A Time - Press Release
Bantay Bata
Bantay Bata 163 is a non-profit organization of ABS-CBN dedicated to
the welfare of the abused, neglected and abandoned children in the
Philippines. Its thrust is to rescue these children with healing,
rehabilitation and development to help them rebuild their lives.
Canon donated ten Powershot digital cameras and one Selphy printer for
the development of ten children who were specially chosen to
participate in photography classes. The photographs taken by the
children were featured in a 2008 calendar that is distributed to
partners of the foundation nationwide.
More information on Bantay Bata
Canon Changes Lives, One Smile At A Time - Press Release
Manila Zoo Aviary
Canon
has sponsored the rehabilitation of the bird enclosure in the Manila
Zoo. This is in the effort to assist in the education of the
public towards animals and nature. This project was kicked off with an
event at the Manila Zoo with the Pinoy Photography Organization (PIPHO)
who were treated with fun activities and refreshments for one whole day
last 12 April 2008, Saturday. Canon employees were also given the
same opportunity and experience, along with their families and
friends.
Earth Hour 08
Canon
Marketing Phils. Inc. supported the Earth Hour 08 project last March
29, 2008. The whole country was asked to turn off their lights
for one hour to conserve energy, educate and minimize the effects of
global warming. This is just one of the ways Canon is striving to
become a more environment-friendly company.
Canon’s
participation includes turning off the Neon Signage on South
Superhighway one hour and an employee volunteerism effort to get as
many persons to pledge that their lights at home will be turned off
from 8:00pm to 9:00pm on March 29.
More information on EarthHour08
Golden Acres
Golden Acres is an institution that cares for senior citizens aged 60 and above who are abandoned, neglected or in dire need.
Canon
provided the senior citizens with food, other basic necessities and
spent invaluable quality time to partake in their words of wisdom.
Nayon Ng Kabataan
Nayon
Ng Kabataan is a residential institution for abused, orphaned,
abandoned, neglected and exploited children between the ages of 7 to 17
years old in Mandaluyong City. They also take in children with
behaviorial problems whose needs are not met by their parents or
guardians.
Canon
annually visits this institution to provide food and other
contributions. The visit also entails a program of activities that
would support the well-being and provide delight to these children.
World Sight Day
World
Sight Day occurred last October 2007 and a mini-marathon was held on
October 7 by Standard Chartered Bank along Ayala Avenue – Dela Rosa,
Makati City. This event generated around 500 marathon runners
with 100 children in the kids dash segment.
Canon
donated a Selphy CP720 Compact Photo Printer, a PIXMA iP1300 printer
and a PIXMA iP1880 printer for the 1st, 2nd and 3rd place marathon
winners respectively.
Joseph Gualandi School for the Hearing Impaired
The
St. Francis de Sales Hearing Impaired Foundation Inc. is a non-profit
organization partnered with the Sisters of the Little Mission for the
Deaf. Both organizations have worked together to develop the Joseph
Gualandi School for the Hearing Impaired that teaches hearing impaired
children proper speech through early intervention-sensorial
rehabilitation using the auditory-oral approach.
The
foundation is embarking on a fundraising project that will support the
school and its continuous operations. The project is an art auction
with donated works from renowned Filipino artists.
Canon
has sponsored the printing of the auction/program book that will be
used to invite contributors and also serve as the main visual during
the auction itself. Printing was done with the Canon ImagePress C7000.
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